Nespresso is all about experience.
This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. Bensadoun School of Retail Management (BSRM)聽and will challenge teams to generate creative, collaborative, and scalable strategy to elevate the Nespresso brand.
What to expect?
Phase 1
Ideation submission requirements:
- 5-page slide deck
- 90-second 鈥榚levator pitch鈥� video
- Mood board
Evaluation criteria:
- Creativity and Innovation
- Scalability and Feasibility
- Impact on business stakeholders and customers
- Within project scope
Timeline:
Phase 1 Submission Deadline:
Sunday, January 19th, 2025 at 6pm EST to bsrmcomp.mgmt [at] mcgill.ca
Five (5) finalist teams will be announced:
Friday, January 24th, 2025.
Final Phase
Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.
Activities include:
- Nespresso Virtual Branding Workshop
- Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada
Final presentation requirements:
- 10-page slide deck
- 10-minute presentation
- 5-minute Q+A
Evaluation criteria:
- Creative and Innovative
- Team Collaboration
- Scalable and Feasible
- Business Impact
- Sustainable
Timeline:
In-person final at Nespresso HQ:
Friday, February 21st, 2025. 9:00聽am聽鈥撀�11:30聽am
