不良研究所

An op-ed is an opinion piece on a newsworthy topic. Op-eds (so-called because they typically appear opposite the editorial page of newspapers) provide an opportunity for experts to inform and stimulate public debate 鈥� and sometimes help shape policy.听Please feel free to contact the Media Relations team听if you have any questions.

Some tips for writing them

• Craft a clear message, focus tightly on one idea or argument and tell readers, high up in the piece, why they should care.听
• Write in strong, lively language 鈥� but don鈥檛 rant.
• Provocative or contrarian viewpoints are more likely to grab editors鈥� attention.
• Make it timely. Tie your piece to the strongest possible news peg 鈥� a high-profile Supreme Court ruling or major space-exploration launch, for example -- and deliver it several days ahead of that event, if possible.
• Keep sentences and paragraphs short and simple. Editors love punchy copy. So do readers.
• Choose a strong title for your piece, knowing that the editor may decide to change it.听(They almost always rewrite the headline, but it still pays to craft one听that will grab their attention.)
• Weave in relevant facts and statistics to bolster your case, but try to听avoid using too many of them.
• Anecdotes and examples may help illustrate points and add colour to the piece.
• If you have a good graphic to drive home a point, offer it.
• Steer clear of academic jargon and technical terms; if readers (and editors) have to labour to figure out what you鈥檙e saying, you鈥檝e lost them.
• Consider working in a 鈥渢o be sure鈥� paragraph, to anticipate and preempt objections.
• If you鈥檙e focusing on a problem, propose ways to fix it.
• Finish on a note that reinforces your message.
• 鈥婣im for a length of 650-750 words. (Even that may be too long for some newspapers.)听Keep in mind that editors reserve the right to edit or condense contributions.

Some tips for submitting them

• Most newspapers and commentary sites post guidelines and addresses for submitting op-eds electronically. Include text within the body of an e-mail 鈥� attachments are usually discouraged.
• 鈥婼ome newspapers ask for your picture, so please include a high resolution image along with the piece.
• Submissions need to be exclusive to one media outlet, so don鈥檛 approach a second publication until you鈥檝e been declined at the first one. You may stipulate at the top of your piece that you will offer it elsewhere if you don鈥檛 hear back within a certain period of time 鈥� three business days, for example.
• Major newspapers are often flooded with far more submissions than they can possibly print, so try to target your piece strategically. The Media Relations Office may be able to help identify the most appropriate outlets for your piece.
• Make sure to include your contact information and a brief line on your credentials.

听