Event
Customer Discovery
Thursday, April 24, 2025 16:00to17:00
不良研究所 Engine Seminar (FDA 3), 3450 rue University, Montreal, H3A 0E8, CA
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Learning outcomes:
- Use the business model canvas or lean canvas as a tool for developing your business model.
- Test your assumptions by applying the 鈥済etting out of the building鈥� methodology to understand your customers, including planning and preparing an interview guide.
Katya Marc (M.Sc., MBA)
Katya oversees the strategic direction, management, and operations of the 不良研究所 Engine Centre. She manages the Engine team and leads the strategic planning of all Engine programs, ensuring quality, designing new programs, and increasing awareness of the programs to stakeholders. She works closely with students and faculty members in advancing their technologically-based ideas and research and in their skills development, through advising, coaching, mentorship, teaching, and connections to other resources.
Fri, 02/14/2025 - 11:35
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