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Overview
Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
Terms: Winter 2014
Instructors: Qiu, Chun (Winter)
Prerequisite: MGCR 352