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MRKT 483 International Marketing Management (3 unités)

Offert par : Gestion (Gestion)

Vue d'ensemble

Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Trimestres : Automne 2015

Chargés de cours : Desrosiers, Lee (Fall)

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