Vue d'ensemble
Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.
Trimestres : Hiver 2016, 脡t茅 2016
Charg茅s de cours : Mishra, Saurabh (Winter) Mishra, Saurabh (Summer)