Note: This is the 2017鈥�2018 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media
Terms: Winter 2018
Instructors: Dellar, Mary (Winter)
