²»Á¼Ñо¿Ëù

MRKT 652 Competitive Marketing Strategy (3 credits)

important

Note: This is the 2018–2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios.

Terms: Winter 2019

Instructors: Gialloreto, Louis (Winter)

Back to top