Note: This is the 2018–2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.
Terms: Fall 2018, Winter 2019
Instructors: Mukherjee, Ashesh (Fall) Mackalski, Robert (Winter)
Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the first lecture day and withdrawal is the second lecture day.