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Overview

Marketing : The course will introduce students to advanced marketing analytic techniques available to managers and give them hands-on experience on using these with actual datasets. The major learning vehicle will be lectures with step-by-step exposition of analytical techniques with actual data. These will be then complemented with cases involving data analysis. Topics covered include customer and product analytics techniques.

Terms: Winter 2022

Instructors: Doré, Bruce (Winter)

• Prerequisite(s): (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)