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Overview

Public Relations : How organizations stay engaged with internal stakeholders including employees, management, board members and specific audiences such as patients, students. Overview on how to ensure effective internal communication; engaging employees as organizational ambassadors; organizational culture; communicating organizational values, priorities and initiatives through appropriate channels in alignment with the organization’s mission; mobilizing internal stakeholders; issues and change management; maximizing employee engagement; and communicating effectively with remote and hybrid workforces.

Terms: Fall 2023, Winter 2024

Instructors: Bernardino, Paula (Fall) Bernardino, Paula (Winter)

• Corequisites: (CPRL 510 or CPRL 610) and (CPRL 520 or CPRL 620)

• Restrictions Not open to students who have taken CPRL 530.