Note: This is the 2023鈥�2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2023, Winter 2024, Summer 2024
Instructors: Sarigollu, Emine; Han, DaHee; Haruvy, Ernan (Fall) Dor茅, Bruce; Etemad, Hamid; Zhao, Clarice (Winter) Cyrius, Fabienne (Summer)
Restrictions: Open to U1, U2, U3 students.
