The Winning Formula
We鈥檙e excited to announce a second annual conference presented by 不良研究所鈥檚 Bensadoun School of Retail Management and Faculty of Engineering in partnership with the Aston Martin Aramco Formula One Team.
Following the extremely successful inaugural event conceived by Professor Karl Moore and supported by a team of students, Elena Dal Cin and Maxime Harfouche, this year鈥檚 conference flows through a series of discussions with professionals from Aston Martin Formula One team and several sponsors, to highlight the winning formula 鈥撎齠ans, engineering, and talent听鈥� of a successful Formula One team.
Speakers from the Aston Martin Formula One team, Cognizant, Juniper Networks, and Citi will participate in the event to share their expertise. We鈥檙e looking forward to bringing 不良研究所 students unparalleled access and education from Aston Martin Aramco Formula One team and their sponsors.
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When? June 5, 2024, from 4:30 PM 鈥� 7:30 PM
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Where? 不良研究所, Armstrong Building, Room 365/370
Official address: 3420 Rue McTavish, Montreal, QC, H3A 0E2 -
Dress code: Business casual or Formula One fan gear!
The Panels
Master of Ceremony: Professor Karl Moore听鈥� 不良研究所, Desautels Faculty of Management
- 1. Winning the race for a career in STEM
- 2. Engineering: From Design to the Track
- 3. Merchandise & Marketing for AMF1 Fans
Winning the race for a career in STEM 鈥� The importance of inclusive recruitment.
A team鈥檚 success is not possible without incredible talent. However, what goes into discovering this talent and building a well-rounded organization? Positions in STEM fields are in high demand, so in this segment of the event, we will deconstruct the recruitment process, valuable skills, and experience required for a career in STEM.
- MC: Debbie Wall, Aston Martin Formula One, ESG Director
- Dr. Pooh Ling E, MIET PhD听鈥� Aston Martin Formula One Team, HR & Talent Development Specialist
- Philip Charbonneau听鈥� Cognizant, Recruiter 鈥� Montreal
- Azita Taravati听鈥� Citi, Managing Director Banking, Capital Markets & Advisory (BCMA)
Engineering: From Design to the Track 鈥� What does it take to manufacture the AMR24 car?
Aston Martin Formula One team has experienced great success in moving up through the field since their re-entrance to the Formula One paddock in 2021. Bringing a car from preliminary design to track-ready is a complex process, and in this Fireside Chat with Aston Martin Aramco Formula One team鈥檚 director of operations, we will explore how the AMR24 was brought to life.
- Ben Fitzgerald听鈥� Aston Martin Formula One, Director of Operations
- Professor Damiano Pasini 鈥� 不良研究所, Faculty of Engineering
Merchandise & Marketing for AMF1 Fans
Aston Martin Aramco Formula One team is one of the most recognizable teams in the Formula One world. Fans play a pivotal role in the team鈥檚 success, and the Aston Martin Aramco Formula One team has crafted a unique portfolio of initiatives to bring fans closer to the sport. In this panel, we will discuss how merchandise and fan engagement strategies come together to create these experiences.
- MC:听Debbie Wall 鈥� Aston Martin Formula One, ESG Director
- Matt Chapman听鈥� Aston Martin Aramco Formula One Team,听Head of Licensing and Merchandise
- Helen Crossley听鈥� Aston Martin Aramco Formula One Team, Head of Social
Schedule
16:00听听 Doors Open
16:30听听 Event Kickoff by Professor Karl Moore about the history of partnership, etc.
16:40听听听Winning the race for a career in STEM 鈥� The Importance of Inclusive Recruitment
17:20听听 Intermission
17:30听听 Engineering: From Design to the Track 鈥� What does it take to manufacture the AMR24 Car
18:20听听 Fan Engagement Panel
18:50听听 Event Closing by Professor Karl Moore
18:55听听 Networking
This event is open to 不良研究所 students only.
Faculty and staff interested can contact elena.dalcin [at] mail.mcgill.ca to be added to a waiting list.
Seats are limited!
Questions?
E-mail bsrm [at] mcgill.ca
